Our Journey...

Below, you will find a chronological order of events which brought the 10milliondollarpage.wbca.ca to become what it has become today.

Additional logging

Posted on December 6th, 2016

Through our webserver logs, we can tell how may hits our site gets. However, without using external analytic tools, it is difficult to tell how many of our clients ads are clicked.

Our clients have that information from the http_referer information from their logs. They also know how many mouse overs or popups were viewed (depending on the adtype) based by the image or iframe retrieved.

Well, through some creative server side scripting, we are now able to log the clicks as well (not mouseovers however). Should be some interesting statistics coming in now.

Adtype sizes

Posted on December 3rd, 2016

When we first started our journey, we chose our own unique size for the popups. It was 350 pixels wide x 100 pixel high. It was like this up until today.

After doing a fair bit of research on advertisement sizes, we decided to go with a more common ad size - 300 x 250. This ad size is very well accepted by advertisers and consumers and would blend well with our site as well.

We initially had the popups being a bit transparent. The reason behind this idea was to allow the consumer to still see the other GRID images at all times. But after mulling it over a bit, we decided to show the ad with no opacity changes. It could have led to some confusion to the consumers if an underlying GRID image bled through a popup. So we have removed the transparent popups.

Final last minute change was to add a throttling mechanism when moving the mouse around on the screen. This is accomplished with use of a piece of javascript code called debounce. This allows us to provide a popup when the consumer has stopped moving their mouse/touch device for a pre-defined period of time. We had played around with this code a while back and were planning on incorporating the changes when the website became busier. Since the feel and reaction is a bit different than not having the code in place we decided to put it in before any major clients came on board. This code also helps prevent unnecessary traffic to our clients, especially if they are running an iframe type of ad.