Below, you will find a chronological order of events which brought the 10milliondollarpage.wbca.ca to become what it has become today.
Through our webserver logs, we can tell how may hits our site gets. However, without using external analytic tools, it is difficult to tell how many of our clients ads are clicked.
Our clients have that information from the http_referer information from their logs. They also know how many mouse overs or popups were viewed (depending on the adtype) based by the image or iframe retrieved.
Well, through some creative server side scripting, we are now able to log the clicks as well (not mouseovers however). Should be some interesting statistics coming in now.
When we first started our journey, we chose our own unique size for the popups. It was 350 pixels wide x 100 pixel high. It was like this up until today.
After doing a fair bit of research on advertisement sizes, we decided to go with a more common ad size - 300 x 250. This ad size is very well accepted by advertisers and consumers and would blend well with our site as well.
We initially had the popups being a bit transparent. The reason behind this idea was to allow the consumer to still see the other GRID images at all times. But after mulling it over a bit, we decided to show the ad with no opacity changes. It could have led to some confusion to the consumers if an underlying GRID image bled through a popup. So we have removed the transparent popups.