Our initial campaign results from January were unfortunately not very promising. The campaign consisted of a letter we mailed out to 150+ potential clients. Yes, a letter. Old fashioned snail mail. From the 150+ letters, we received responses from 2 potential clients stating they were not interested at this time. Thank you for the responses. The rest, well, it was a black hole. No acknowledgements or responses. There was even some doubt in our minds whether the letters even made it out. But then, a small portion of letters were returned with a 'Return to Sender' stamp because of an invalid address. My bad. In my defense, some of the potential clients did not have mailing addresses on their websites, so I did the best efforts with the resources I had available.
Are we discouraged? Yes. Are we giving up? No. As the title says, 'Initial' campaign. There will be more.